Actrol is an acquired business unit within Reece Group that targets the small to medium commercial refrigeration market in Australia and New Zealand. Actrol is the home of all things refrigeration. Whether it's a small fridge or a walk-in unit, Actrol help fridgies to keep it cool. Businesses like pubs, hotels, bars, grocery stores, farmers rely on safely transporting and storing their produce using refrigeration units that help in preserving the freshness & quality.
The business was acquired in 2016 and various systems needed to be integrated into the Reece systems as part of a 2030 digital transformation journey. This involved helping the business transform a fragmented process including paper based manuals to a more efficient and time saving digital experience.
All of the above was done using different systems, process and impacted the business in effectively responding to customer enquiries
The initial project evaluation and discovery was done by internal group Trout that highlighted the value to business in long term. This led to a small team of 3 (1 Engineer, 1 Product Manager and 1 UX Designer) to kick start the project.
I joined the project after the kick off and was handed over a journey map, some in person research insights and some wireframes that outlined a retail experience targeting the end customer.
After initial evaluation, I recommended further interviews with the 24 Sales Engineers and the stakeholders of the project to align on vision.
It was clear that there was misalignment and the initial value determination was not practical.
I worked with the Product Manager and Engineer to highlight the complexity and effort required for the undertaking and pivoted to focussing on the 24 internal Sales Engineers rather than end customers.
